Promoting Your Event
Use this page to see where your buyers come from, give out discount codes, and keep in touch with people who want to hear about your events.
Everything here is on the event's page: click Events in the top navigation bar, then click the event.
Quick steps
To give each post or partner its own link:
- Open the event. Find the Tracking links box.
- Type a New link name (for example "instagram" or "flyer") and click Add link.
- Click Copy next to the new link and use it in that post, ad or flyer.
To give a discount code:
- Open the event. Find the Discount codes box.
- Type the Code (for example CRAWL10), pick the Type (% off or $ off each) and the Amount.
- Click Add code. Buyers type it on the event page under Have a discount code?
Common questions
Buyers don't see a place to type a code. Have a discount code? only shows on the event page while the event has at least one code switched on.
Do codes work at the register? No. Codes are typed on the event page, so they only work online.
Does a code add to the group deal? Yes. The code comes off first, then the group deal applies to what's left. A ticket never costs less than nothing.
Can I delete a code? Click Delete. A code that was already used is switched off instead, so the orders that used it keep it. Use Turn off and Turn on to pause a code.
Where do I see which link an order came through? On the order's page, in the Buyer box, as Came through link. The Orders CSV and Orders Excel downloads have a Tracking link column, and a Discount code column.
Who is on the mailing list? Only people who asked: ticket buyers who ticked the email or text box when they bought, and people who signed up under Hear about new events first. Canada's anti-spam law needs their consent, so nobody else is on it.
More detail: tracking links
See Where Buyers Came From
A tracking link is your buy link with a name on the end (for example …/events/winter-fest?src=instagram). Each order remembers the link its buyer first came through.
- New link name is turned into a simple form: "Instagram Story" becomes
instagram-story. You can add up to 50. - Each row shows the full link, with Copy, and how it's doing: Visits, Orders, Tickets and Revenue (after refunds). The link that made the most money is at the top.
- A link shows up in the box as soon as someone visits through it, even if you didn't add it here.
- Remove takes a link you added off the list. It's only there while the link has no orders.
More detail: discount codes
Give a Discount Code
| Field | What it does |
|---|---|
| Code | What buyers type. 2 to 30 letters or numbers (dashes and underscores are fine). Buyers can type it in small or capital letters. |
| Type | % off takes a share off each ticket. $ off each takes a dollar amount off each ticket. |
| Amount | The percent or the dollar amount. |
| How many tickets (blank = no limit) | The most tickets the code can discount in all, across every buyer. |
| Works until (optional) | After this time the code stops working, and the list shows it as Ended. |
| Only for (leave all unticked for every ticket type) | Shown when the event has more than one ticket type. Tick the types the code works on. |
The list shows each code, what it takes off, and Tickets used (out of the limit, if it has one). Tickets someone is in the middle of paying for count as used. If they don't pay, those uses come back.
Free tickets with a code
A code at 100% off gives free tickets — for a vendor or a guest, for example. Set How many tickets so it can't be passed around. When a code makes the order free, the buyer doesn't type a card: the button says Get my tickets, and the order shows Nothing to pay (free code).
What buyers see
If a code doesn't work, the event page says why: "That code doesn't work for this event.", "That code has been used up." or "That code isn't for the tickets you chose." When it works, the payment page shows "Code (code) applied" and how much they saved.
More detail: event page visits
See How Many People Visit
The Event page visits box on the event's page shows:
| Number | What it means |
|---|---|
| Visitors | Different people who opened the event page. |
| Views | Every time the page was opened. |
| Bought | The share of visitors who bought online. It never goes over 100%. |
Visits from search engines and link previews (when a link is pasted into a chat or a post) aren't counted.
Where visitors came from lists the sites people came from, such as Instagram, Facebook or Google. Direct means they typed the link, or tapped it in a text message or an app.
If you've added Google Analytics, Google Tag Manager or a Facebook Pixel to your website, it runs on your event pages too, but never on the payment page. See Analytics & Tracking.
More detail: the sold-out waitlist
Let People Join a Waitlist
When every ticket on the event page is sold, the page says "SOLD OUT" and offers Join the waitlist. Buyers type their name and email, pick How many tickets (1 to 4), tick that they're old enough and click Join the waitlist. They get an email saying they're on it.
The waitlist isn't offered when more tickets go on sale later. The page says when instead: "More tickets go on sale (date)."
When tickets come back — a refund, a hold that ran out, or more tickets added — the first person in line is offered them:
- The tickets are held for them for 12 hours, and they get an email with a Get my tickets button.
- Once they open the link, they have 15 minutes to pay.
- If they don't buy, the next person in line gets the offer.
People are offered tickets strictly in turn. If the first person wants more tickets than came back, nobody behind them jumps ahead. They're offered the cheapest ticket type on sale that has room.
The Waitlist box
The Waitlist box appears on the event's page once someone joins. It lists who is waiting, how many tickets each wants, and their Status:
| Status | Meaning |
|---|---|
| Waiting | In line. Click Take off to remove them. |
| Offered | Tickets are held for them. Click it to open the order. |
| Bought | They bought tickets. |
| Didn't buy in time | Their offer ran out. |
| Taken off | You took them off the list. |
Click Download for the whole list as a spreadsheet file.
More detail: building your mailing list
Hear About New Events First
Every event page has a Hear about new events first box, for people who aren't buying today. They type their email (name and mobile number are optional), tick Email me news, events and offers, Text me news, events and offers, or both, and click Keep me posted. Texts need a mobile number. They join the same list as your website's newsletter sign-ups.
When buying tickets, buyers also see two boxes, both unticked to start:
- "Email me news and events from (your store)"
- "Text me news and events from (your store)" — this one needs a phone number.
Download the Mailing List
On the event's Orders page, click More actions, then Mailing list (opted in). You get one file for your whole store, with one row per email:
| Column | What it shows |
|---|---|
| Name, Email, Phone | Who they are. |
| Emails OK / Texts OK | Yes or No: what they agreed to. Someone who unsubscribed from your emails shows No for emails. |
| Agreed on | When they first agreed. |
| Event | The event they bought for or signed up on. |
"Your Tickets Are Still Waiting"
If a buyer ticked the email box, picked tickets, and didn't pay before their hold ran out, they get one email: "Your tickets for (event) are still waiting", with a Get tickets button. It's only sent while the event is still on sale and if they haven't bought tickets for it since. The button keeps the tracking link they first came through.
Who can do this
Tracking links, discount codes and the waitlist need Manage Events & Ticket Orders, which managers have to start with. See Who can do what.