Analytics & Tracking
Use this page to connect your online storefront to Google Analytics 4, Facebook Pixel or Google Tag Manager, so you can see visitor traffic and measure your ads.
Quick steps
- Go to Storefront in the admin and click Customize to open the storefront editor.
- In the editor's sidebar, under Settings, click Analytics.
- Paste in the ID from each service you use: Google Analytics 4 (looks like
G-XXXXXXXXXX), Facebook Pixel (a long number) or Google Tag Manager (looks likeGTM-XXXXXXX). Leave the others blank. - Click Publish. Tracking only starts on your live storefront once you publish.
- Visit your storefront, then check Google Analytics' Realtime report to see your visit.
Common questions
Does it track add-to-cart and purchases? No. Brother POS adds each service's standard page tracking only. Set up extra events yourself in Google Tag Manager.
I entered both GTM and GA4. Why isn't GA4 loading? When a Google Tag Manager ID is set, the separate GA4 code is skipped so visits aren't counted twice. Add GA4 as a tag inside your GTM container instead.
Where do I find my GA4 ID? In Google Analytics: Admin → Data Streams, then open your web stream.
More detail: getting there, and save vs. publish
Accessing Analytics Settings
- Log in to the Admin Panel.
- Go to Storefront and click Customize to open the storefront editor.
- In the editor's sidebar, under Settings, click Analytics.
- Enter your IDs, then click Publish to put the change live on your site.
Admins, managers and storefront owners can open the storefront editor.
Saving keeps your changes as a draft. Tracking starts on your live storefront only after you click Publish.
More detail: the fields
The Fields
| Field | Looks like | Where to find it |
|---|---|---|
| Google Analytics 4 | G-XXXXXXXXXX | In Google Analytics: Admin → Data Streams, then open your web stream. |
| Facebook Pixel | A long number, e.g. 123456789012345 | In Meta Events Manager, under your data sources. |
| Google Tag Manager | GTM-XXXXXXX | At the top of your workspace in Google Tag Manager. |
Fill in only the ones you use. Leave the others blank.
More detail: what gets tracked, and which option to use
What Gets Tracked
Brother POS adds each service's standard code to your storefront pages:
- GA4 records page visits.
- Facebook Pixel records a page view on every page.
- Google Tag Manager loads your container. Any tags and triggers you set up inside GTM run from there.
Brother POS doesn't send extra events such as add-to-cart or purchase. If you need those, set them up yourself in Google Tag Manager.
If you enter both a Google Tag Manager ID and a GA4 ID, the separate GA4 code is not loaded. This prevents counting visits twice. To use GA4 alongside GTM, add GA4 as a tag inside your GTM container. Facebook Pixel still loads either way.
Which Option Should I Use?
| Scenario | Recommended setup |
|---|---|
| Basic traffic numbers | GA4 only |
| Facebook/Instagram ads | Facebook Pixel (with or without GA4) |
| Both Google and Facebook | GA4 + Facebook Pixel, or GTM + Facebook Pixel |
| Several tracking tools or custom events | GTM, managing your tags in one container |
More detail: checking that it works
Checking That It Works
After you publish:
- Visit your storefront in a browser.
- GA4: Open the Realtime report in Google Analytics. Your visit should appear within a minute or so.
- Facebook Pixel: Use Meta's Pixel Helper browser extension to confirm the pixel fires when the page loads.
- GTM: Use Tag Manager's Preview mode to confirm your container loads.
What's Next?
- Storefront — Storefront setup and configuration.
- Promo Codes — Create discount codes for storefront customers.