Product Reviews
Use this page to approve or remove the reviews customers leave on your storefront products. Every review waits for your approval before it shows.
Quick steps
- In the admin, click Storefront in the top navigation.
- Click Reviews ("Moderate customer reviews").
- Click Pending to see reviews waiting for you.
- Click Approve to show a review on your storefront straight away, or Reject to delete it.
There's no way to hide a single review and keep it. Reject deletes it for good — even one you approved earlier.
Common questions
Can I turn reviews off completely? Yes. On the Reviews page, click Hide Reviews on Storefront. Existing reviews are kept. Click Show Reviews on Storefront to bring them back.
Who can leave a review? Customers signed in to your storefront. Each customer can review a product once.
What does "Verified Purchase" mean? The customer has a completed purchase of that product on their record. It's added automatically.
Why don't reviews show on my embedded menu? The embedded menu doesn't show the sign-in link, so customers leave reviews on your full storefront.
More detail: turning reviews on or off
Turning Reviews On or Off
Reviews are on by default. To change that, open the Product Reviews page (see Moderating Reviews) and use the button at the top:
- Hide Reviews on Storefront — Customers can no longer see ratings or write reviews. Existing reviews stay saved and you can still moderate them.
- Show Reviews on Storefront — Turns reviews back on.
While reviews are hidden, a notice at the top of the page says so.
More detail: how customers leave reviews
How Customers Leave Reviews
- The customer opens a product page on your storefront.
- In the Customer Reviews section, customers who aren't signed in see a Sign in link. Signed-in customers see the Write a Review form.
- They fill in the form and click Submit Review:
| Field | Required | Description |
|---|---|---|
| Rating | Yes | 1 to 5 stars. |
| Title (optional) | No | A short headline, up to 200 characters. |
| Review | No | The review text, up to 2,000 characters. |
- The customer sees "Thank you for your review! It will appear after moderation."
Each customer can review a product only once.
On a storefront menu embedded in another website, the sign-in link isn't shown, so customers review products on your full storefront instead.
If the customer has a completed purchase of that product on their customer record, their review gets a Verified Purchase badge. This is set automatically when the review is submitted and can't be changed by hand.
More detail: moderating reviews
Moderating Reviews
Admins and managers can moderate reviews.
- In the admin, click Storefront in the top navigation.
- Click Reviews ("Moderate customer reviews").
The page lists reviews newest first, 25 to a page. Use the buttons above the list to filter:
- All
- Pending — shows a red count when reviews are waiting
- Approved
Each row shows the product, the customer (with a Verified tag for verified purchases), the star rating, the title and the start of the review, its status and the date.
Approving a Review
Click Approve on a pending review. It appears on your storefront straight away.
Rejecting a Review
Click Reject and confirm. The review is deleted — there is no "Rejected" status and no way to get it back.
Reject is shown on approved reviews too, so use it to take down a review you approved earlier.
There is no way to hide a single review while keeping it. You can only approve it or delete it. To hide every review at once without deleting any, use Hide Reviews on Storefront.
More detail: where approved reviews appear
Where Approved Reviews Appear
Only approved reviews count toward a product's rating and show on the storefront.
Product Cards
On the menu, a product with at least one approved review shows its star rating and review count under the product name.
Product Pages
The Customer Reviews section on a product page shows:
- The average rating (for example "4.5 out of 5") and the number of reviews
- Up to 20 of the most recent approved reviews, each with its stars, Verified Purchase badge if any, title, text, the customer's name and the date
A product with no approved reviews shows "No reviews yet. Be the first to review this product!"
Star Ratings in Search Results
When a product has approved reviews, its product page includes its average rating and review count in the product details that search engines read. Search engines such as Google may show stars in search results, but that is up to them.
What's Next?
- Product Image Gallery — Add multiple images to product detail pages.
- Storefront — Overview of storefront setup and configuration.
- Managing Products — Edit product details and descriptions.